Why is it c'est here and not il?Tu aimes le violet ? Oui, c'est très joli!
Here is a rule that's better than 80% correct: When the verb is être, use c'est and not il/elle est.
The explanation here is that the question is about the general color purple and therefore not a specific reference to anything in particular. But if you go with the rule above, you'll get it right almost every time.
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