Parce que je le vaux bien!

Question

Why is 'le' in this sentence?Also in "J'en vaux vraiment la peine !" in the lesson, why "J'en vaux..." instead of "Je vaux ..."?

Accepted Answer

Hi Hillary,
It is the l'Oréal slogan - Because I am worth it! ( parce que je le vaux bien!)
J'en vaux vraiment la peine would mean the same thing but you are more likely to see -
Ça en vaut vraiment la peine = It's really worth it ( worth the bother!)

Answer

Thank you, I didn't know that it was a slogan.  But I still don't understand why you need 'le" in "Parce que je le vaux bien!" and "en" in "J'en vaux  vraiment la paine."  Is  it grammatically wrong to say, "Parce que je vaux bien!" and "je vaux vraiment la peine!" ?

Answer

Hi Hillary,
Valoir bien quelque chose = to be worth something (it)
---->
le
Valoir la peine de faire quelque chose = to be worth doing something
----> 
en

Answer

I got it!  Merci beaucoup, Cécile!!